Build without engineering
Pick a mechanic, apply your brand kit, set the rules. Marketers ship a campaign in an afternoon instead of a sprint.
Platform
Everything you need to launch interactive campaigns
Build games, run tournaments, distribute rewards, and measure outcomes - without waiting on engineering.
Overview
One platform, from campaign brief to measured result
Winza covers the whole loop - build the experience, get it in front of people, hand out your rewards, and prove what it did.
Publish everywhere
One campaign becomes a hosted microsite, a QR code for packaging and posters, and an embed for your own site.
Reward automatically
Your codes, coupons, and prizes go out the instant someone wins - with inventory tracking, odds, and eligibility rules handled for you.
Measure what happened
Plays, completions, leads, and redemptions land in one live dashboard you can hand to a stakeholder.
Game catalog
Every mechanic, ready to brand
Pick the format that fits the goal. All of them are mobile-first, white-labeled, and wired into the same reward and analytics engine.
Instant win
Scratch Card
The classic reveal. Players scratch a branded panel and find out immediately whether they won.
- Play time
- ~20 sec
- Best for
- On-pack QR promos
Instant win
Spin to Win
A weighted prize wheel you control - set segments, odds, and scarcity per audience.
- Play time
- ~20 sec
- Best for
- Footfall & sign-ups
Instant win
Mystery Box
Players choose one of several sealed boxes. Simple, tactile, and high completion on mobile.
- Play time
- ~15 sec
- Best for
- Email list growth
Instant win
Slot Machine
Three-reel spin with configurable win combinations and near-miss tuning.
- Play time
- ~25 sec
- Best for
- Repeat daily play
Skill & knowledge
Product Quiz
Multi-question trivia that teaches product facts while it collects zero-party preference data.
- Play time
- 1-2 min
- Best for
- Product education
Skill & knowledge
Personality Test
Route players to a result profile - then use that profile to personalise the reward and the follow-up.
- Play time
- 1-2 min
- Best for
- Segmentation & recos
Skill & knowledge
Memory Match
Pair-matching board built from your product imagery. Rewards attention, not luck.
- Play time
- ~45 sec
- Best for
- Brand recall
Skill & knowledge
Slide Puzzle
Players reassemble a product shot or key visual against the clock.
- Play time
- ~60 sec
- Best for
- Dwell time
Competitive
Leaderboard Tournament
Turn any scored mechanic into a ranked season with live standings and a prize ladder.
- Play time
- Campaign-long
- Best for
- Repeat sessions
Competitive
Prize Draw
Collect entries over a window, then draw winners fairly and publish the result.
- Play time
- Campaign-long
- Best for
- High-value prizes
Competitive
Match Predictor
Players call the outcome of a fixture or event and score points for accuracy.
- Play time
- Per fixture
- Best for
- Sports & events
Competitive
Advent Calendar
A daily-door campaign that brings the same audience back for a run of consecutive days.
- Play time
- Daily, 24 days
- Best for
- Seasonal retention
Key features
The controls marketers actually ask for
Every mechanic in the catalog inherits the same branding, reward, consent, and reporting layer - so you configure it once and reuse it.
Brand kit
Set logos, colours, and fonts once. Every campaign you launch inherits them automatically.
Odds & scarcity control
Define win rates, prize inventory, and per-player limits so budget never runs away from you.
Data capture & consent
Configurable entry forms with consent checkboxes, so every lead arrives permissioned.
Microsite, QR & embed
Publish the same campaign as a hosted page, a scannable code, or an iframe on your own domain.
Multi-language
Run one campaign across markets with per-locale copy, rewards, and legal terms.
Fair play & anti-abuse
Rate limits, device checks, and eligibility rules keep competitions clean and defensible.
Mobile-first by default
Every mechanic is built for thumbs first and scales cleanly to tablet and desktop.
Live analytics
Watch plays, completions, drop-off, and redemptions update while the campaign is still running.
Integrations
Plugs into the stack you already run
Sync players, orders, and events to the CRM, commerce, analytics, and automation tools your team relies on.
CRM & Email
HubSpot
Sync consented players straight into your contact lists and workflows.
CRM & Email
Salesforce
Create and enrich leads as campaigns run, with field mapping you control.
CRM & Email
Mailchimp
Drop new subscribers into the right audience and tag them by mechanic.
CRM & Email
Klaviyo
Trigger lifecycle flows off plays, wins, and redemptions.
Commerce
Shopify
Issue discount codes from your store and track them through to checkout.
Commerce
WooCommerce
Generate and redeem coupons against your existing WooCommerce catalog.
Analytics
Google Analytics 4
Send campaign events into GA4 alongside the rest of your funnel.
Analytics
Meta Pixel
Attribute plays and conversions back to paid social spend.
Analytics
Segment
Fan campaign events out to every downstream tool in your CDP.
Automation
Zapier
Connect Winza to thousands of apps without writing code.
Automation
Webhooks
Post every play, win, and redemption to your own endpoint in real time.
Automation
REST API
Build fully custom flows on top of the same API the product runs on.
Platform tour
What it looks like to run a campaign
Five stops from an empty canvas to a campaign you can report on. No engineering ticket at any point.
- 01
Choose a mechanic
Start from the catalog - scratch card, wheel, quiz, tournament - or duplicate a campaign you have already run.
Catalog & templates
- 02
Brand it
Your logo, palette, and typography apply across every screen, from the entry form to the win state.
Brand kit
- 03
Load the rewards
Upload a code catalog or generate coupons, then set odds, inventory, and who is eligible to win what.
Reward engine
- 04
Publish the campaign
Ship it as a microsite, a QR code for pack and print, or an embed inside your existing site.
Microsite, QR & embed
- 05
Watch it live
Track plays, completions, leads, and redemptions as they happen - and export a summary when it ends.
Analytics
Demo video
See Winza build a campaign end to end
A four-minute walkthrough: pick a mechanic, brand it, load rewards, publish, and read the results.
Watch the walkthrough · 4 min
Go deeper
Explore the engines behind every campaign
Get a 20-minute walkthrough
We'll show the catalog and reward engine against your next campaign brief.
Book a demo