35%
Higher customer engagement
FMCG
From first purchase to lifelong loyalty
Launch interactive campaigns that drive product discovery, repeat purchases, collect zero-party customer data, and reward buyers.
Typical results for FMCG campaigns
2.4×
Higher campaign participation
22%
Sales growth
58%
Repeat customer purchases
73%
Returning customers
Tie every scan to a customer profile
Brands using interactive packaging campaigns collect consented data traditional promos miss.
Download Playbook3 min
Average campaign launch time
Attract & engage consumers
Capture attention before, during, and after purchase with interactive campaigns that make discovering your products fun.
- QR code activations on product packaging
- Spin-to-Win & instant prize campaigns
- Product quizzes and interactive trivia
- Seasonal & limited-time promotions
Drive sales
Turn engagement into measurable revenue. Reward purchases with loyalty points, digital coupons, cashback, and exclusive offers that encourage repeat buying and increase average basket size.
- Loyalty points & rewards programs
- Digital coupons and discount vouchers
- Cashback and purchase incentives
- Prize redemption catalog
Deliver personalized experiences
Create customer journeys that feel personal. Verify purchases, recognize loyal shoppers, and deliver relevant offers through QR codes, receipt uploads, and in-store activations.
- In-store QR experiences
- Receipt upload & purchase verification
- Personalized promotions
- Retail activation campaigns
Boost product adoption & loyalty
Understand who your customers are and what motivates them. Collect zero-party data, build customer profiles, and use insights to improve campaigns and strengthen long-term loyalty.
- Zero-party customer profiles
- Audience segmentation
- Customer behavior insights
- CRM & marketing platform export
How-to guides
Setup notes and templates for FMCG teams.
