Case study · FMCG
From one campaign, 12,000 known customers
See how an FMCG brand turned a scratch-card promo into a permanent, consented customer database.
- 12,000
- Known customers captured
- 3.2x
- Engagement vs. static promo
- 18 days
- Campaign duration
The challenge
An FMCG brand needed a way to convert a short promotional window into lasting first-party relationships - without relying on paid media alone or anonymous coupon dumps.
The solution
They launched a branded scratch-card campaign in Winza, gating rewards behind consented email capture and syncing every profile into their CRM for ongoing lifecycle journeys.
The results
- Built a consented database of 12,000 known customers from a single campaign
- Lifted engagement 3.2x versus their previous static promo page
- Fed high-intent profiles into retention flows within 48 hours of launch
See how similar brands ran it
Book a demo and we'll walk through a campaign plan for your next promo.
Book a demo